Paolo Nutini lends his New Shoes to Puma ad
LONDON - Scottish pop star Paolo Nutini is lending his hit tune ‘New Shoes’ to a new global ad campaign for sportswear brand in a deal put together by his music label Warner.
The six-month ad push for the Puma Sport Lifestyle brand launches in April, starting.
The campaign includes TV, radio, mobile and online, as well as point of sale in truereligion jeans
The ad shows dancers dressed in Puma clothing and Adidas Shoes dancing to the tune. It was created by the agency Late Night & Weekends.
Nutini’s record label Warner Music recently set up a division called Brand Partnerships to drive revenue from its artists beyond traditional record sales by licensing tracks to third parties. It is the first deal that the division has done, and came about after it pitched the idea to Puma, alongside the Warner/Chappell synchronization division.
The wood-cutter’s son has rounded on the big, bad wolf. Little Red Riding Hood, clad from head to toe, with, had better watch her step, however. The wood-cutter in question may be posing as her savior, many young women have great interest in buying gucci bags at a discount price, but he is no mean wolf himself.
John Reid, president of Warner Music Europe, said: ” escort China The combination of Puma’s marketing expertise and brand air Jordan Shoes cachet with singular abilities as a performer and songwriter is a very powerful proposition and one that invites many joint promotional opportunities.”
Nutini is presently working on the follow-up album to ‘These Streets’, on which ‘New Shoes’ appears. The ad campaign is seen as a way of keeping his profile up while he is out of the public eye.
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